Instagram Influencer Marketing: In a Nutshell

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Let me ask you something, have you ever thought of becoming rich and then went into the deep thoughts of how you can achieve such goal or watching the Influencers milking the Instagram in an extraordinary fashion? Have you ever thought that you had a brand and everyone would know about it? That there would be a huge outreach of your product and that you could reach a diverse and loyal audience without spending too much?

Have you ever seen Neymar walking on to the football pitch wearing Nike boots as a result of his multi-million dollar sponsorship deal?

Let me jump in here to answer on your behalf; the answer to all the above questions is “Yes”. But you cannot achieve any such thing as long as you are not aware of the modern Instagram Marketing Strategies. Long gone are the days when products could attract an audience on radio or emerging brands could gather consumers through television advertisements. If you are still stuck with those myths, you are not going to see any progress in your life. If you don’t follow modern advertisement and outreach techniques then you should just pack the idea of having a successful brand because those who don’t change with the time and adopt the new ways of life just perish in history.

Don’t Worry, I have the SOLUTION: Instagram Influencer Marketing

You do not have to worry too much. Unlike the old times where people would have to struggle to find a source of information and tried too hard to get familiar with the modern trends; I am here to tell you the solution to your problems. In the current times the insane popularity of the social media brands especially Instagram has added a new element in the advertisement field and that is Instagram Marketing. Instagram Influencer Marketing is the most pivotal element in today’s world when it comes to reaching a mass audience. Not everyone watches television all day long. And even fewer people watch television in the prime time of the day as compared to previous decades.


However, people are always using their phones and checking their Instagram feed. This makes reaching the people far easier as they will check their Instagram feed multiple times a day and Instagram Marketing can be a marvelous way to build the outreach for any product and earn tons of money. Instagram Marketing is the most relaxed, stress-free, and beneficial online marketing platform that can be utilized to expand your business growth. From a financial perspective, Instagram Marketing is probably the most cost-effective method as it will not require millions to advertise television ads. Furthermore, Instagram Marketing is a great way to engage and attract the target audience. Here are the few most popular influencers crushing the Instagram. 

Instagram Influencer Marketing…Way to Reach Mass Audience

Whatever brand you endorse, you can reach a specific type of Instagram Influencer and Instagram Influencer Marketing can help you reach that targeted audience. Thus by the way of Instagram Influencer Marketing, you can advertise your product to the people who might be interested in such a product.

But who are Instagram Influencers?

Instagram Influencers are those individuals who have established a huge and connected following on Instagram are thus are known as ‘influencers’, because of the way that their devotees venerate them and regard their suppositions. They may have gained a dedicated following because of their way of life, their hobbies or side interest, their outfits or due to their Instagram Stories.

The range of influencers is tremendous and differing, which means practically any brand can use Instagram influencer advertising for their industry and target segment. Therefore, Instagram Influencer Marketing can also help you develop that well-regarded and cherished relation with that audience with the help of that specific Instagram Influencer. This will in turn greatly benefit your brand as people would have developed an association with your brand.

Followers look up to Instagram Celebrities

You have to realize that in today’s world if you want to connect to a targeted audience and develop a strong connection with those targeted customers so that they could feel associated with your product, you have to decide on Instagram Marketing, specifically Instagram Influencer Marketing. You may wonder why I am persistently arguing in favor of Instagram Influencer Marketing. This is because these Instagram Influencers have developed an intimate and strong relationship with their followers over time. Their followers idolize whatever those Instagram celebrities do. Be that it be their lifestyle of clothing or job or hobbies like traveling or working out, their followers admire their status and their achievements and look up to them.

You can be a part of Instagram Influencer-Follower Relationship

Thus with the help of these Instagram Influencers, you can also be a part of this strong celebrity follower bond and can build a strong association of your product with their targeted audience. You have to be aware of the fact that building up a steadfast client base is one of the principal objectives of practically any business. Consumer loyalty and brand devotion regularly go hand in hand. And Instagram Marketing, specifically Instagram Influencer Marketing will come in handy developing their loyalty to your product.

Photographs are the most-captivating content on the Internet particularly Instagram. It shows that Instagram is an extraordinary stage to draw in your fans and keep them returning for additional stuff. Utilizing Instagram Marketing, specifically Instagram Influencer Marketing to test what resounds with your viewers visually will assist you with building up your brand/ product across the board.

Instagram Marketing Allows Highest Engagement Rate

Instagram has the most elevated connectivity rate of all the fundamental social connectivity platforms, beating Facebook and Twitter. Truth be told, it even has a higher brand commitment rate, which shows the crowd on Instagram is more open to branded products than they are on other social media sites. Thus Instagram Marketing can play a vital role in the development of the rapport between your product and the audience/ customers you wish to engage. And here Instagram Influencer Marketing comes into play as they already have that loyal fan following and can help you project your product to their followers.

Instagram Influencer-Follower Relationship, Key to Increased Sales

You have to understand that these followers admire and look up to these Instagram celebrities. Because of their status, these Instagram Influencers are hugely popular and whatever they say or do will be seen and cherished by hundreds of thousands of people. It is their special relationship that if they use a product and describe their followers its benefits, the followers will listen to it and believe it because it will not look like a traditional advertisement. The audience knows that they will be just like their favorite Instagram celebrity if they use that product; and they would be able to elevate their status too in the society or at least online at social media platforms. And Instagram Influencer Marketing can help you make tons of money by capitalizing on this celebrity follower relationship.


Tips and Tricks

Therefore if you have realized by now the significance of Instagram Marketing and Instagram Influencer Marketing, I also have some Instagram Influencer Marketing Tips that would help you earn a lot of bucks. If you conclude that Instagram Influencer Marketing is the correct advance for your business, the primary Instagram Marketing Tip is to set your financial plan. It’s a costly venture, and with influencers charging per post and for Stories managing the finances might be the crucial thing.

Choose Instagram Influencer According to your Budget

With a relatively small monetary plan, you will be searching for miniaturized scale influencers to advance your image. These are influencers with a generally small fan base yet who have a high engagement rate on their posts. It is an unmistakably more financially savvy choice for minor organizations, and smaller-scale influencers can have a lot of impact over a particular crowd. Considering greater influencers for a bigger spending plan is also a significant aspect of our Instagram Marketing Tips. However, do whatever it takes not to be tricked by vanity measurements, for example, number of adherents and focus transcendently on commitment rate.

Additionally, when you’ve discovered individuals you think could be great, do your exploration as we referenced previously. Guarantee they have an authentic fan base and a trusted, steadfast network. Check whether they’ve done such work previously and take a gander at the sorts of items or brands they advance, this will assist with illuminating on the off chance that they would be a solid match for your brand. Just as this, take a read of their remarks to check whether your objective audience is connecting with their substance. An important component of this Instagram Marketing Tip is to look at which kind of posts they’re exceeding expectations at (i.e. Stories, video, exhibition posts) to help further your product and increase your sales.

Small scale influencers are probably going to oversee themselves, so get in touch with them through the email on their profile or send them an immediate message inside Instagram. In case you’re taking a gander at a bigger influencer, they will presumably have an office that deals with their demands – this is normally recorded in their profile.

Know your audience; it’s the Key for Successful Instagram Marketing

Apart from the above mentioned Instagram Marketing Tips, one Instagram Marketing Tip that is extremely important to ramp up your sales is that you have to understand your audience. You have to decide what kind of audience do you want to reach and which Instagram influencer will be the best for that purpose. This is basic regardless of what showcasing you produce. You may make the most wonderful Instagram content on the planet, however on the off chance that it doesn’t engage your objective purchaser, what’s the point? Set aside the effort to discover who your current crowd is, and consider who you’d like them to be. Since you’re utilizing Instagram for advertising, you have to consider whether they are likely purchasers, or can assist you with building your image.

Develop a Strong Association with your Customers

Another important Instagram Marketing Tip is that you have to build trust, association and a rapport with the audience. You have to engage with them and not dictate them. You cannot force your product on them. Thus you have to lure them using proper brand imaging. Instagram marketing isn’t a reason to spam your devotees with only sales-related content. It’s crucial to attempt to engage and interact with your audience and customers however much as could reasonably be expected.

For one, it portrays your organization as increasingly human and less corporate. Likewise, the more clients share and comment about your product, the simpler it is for new clients to discover it. Instagram calculation organizes content with higher engagement, and you need to show up in as many feeds as could be allowed. You can see many Instagram Influencers and even companies asking their followers to share their pictures of using that product with them and then posting them on their Instagram feed. This shows their appreciation for their loyal audience and customers.

Always Use Relevant Hashtags

While talking about important Instagram Marketing Tips, the next Instagram Marketing Tip is certainly cannot be ignored. You always have to use relevant and specific hashtags. Hashtags help you compose and arrange pictures and video content to discover stuff all the more without any problem. They’re a basic method to label your substance to make it simpler to discover for other people. Attempt to discover specialty hashtags inside your industry. This builds your odds of drawing in the perfect crowd to your substance. A fast Google search will bring you arrangements of specialty hashtags by industry. On the off chance that you need to get increasingly inventive, see what hashtags your current adherents use. This is a more brilliant approach to locate the perfect individuals to speak to.

Know the Right Time to Post

Knowing the right time to post or get your product posted is a crucial Instagram Marketing Tip. Since the latest Instagram posts appear on top of the feed. Therefore it is necessary to avoid posting about your brand in working hours and early morning. The best time to reach the maximum number of audience in order to have more sales is from 7 pm to 10 pm as people are not busy at that time and mostly on their phones.

DO NOT Overwhelm the Followers with too many Posts

As we are talking about Instagram Marketing Tips, not to overwhelm your audience is certainly an important Instagram Marketing Tip. You need to post often enough that your image remains significant, and yet you would prefer not to post so much of the time that you overpower your supporters and they wind up unfollowing you since they feel you are continually in their feed. There is certainly not an enchantment posting equation that will work for each brand. You have to test and perceive how your crowd reacts. As a beginning stage, I would propose posting twice every day, substituting times to discover when your most noteworthy commitment happens. At that point begin to explore different avenues regarding more and fewer posts every day, truly focusing on commitment.

Focus on the Appearance of your Posts

“The first impression is the last impression”. You need to focus on the appearance of your posts along with the quality of products. Posting a beautiful and incredible substance is consistently crucial for successful Instagram Marketing and Instagram Influencer Marketing. It’s what causes people to connect with your image, and keeps them returning for additional. The best Instagram accounts will in general have a basic subject or tone. You need something that rouses or interests supporters, past just your items. Thus if you follow this Instagram Marketing Tip, you will certainly be able to garner way more followers and sales.

Instagram Influencer Marketing Can Actually Make you Financially Independent 

Now you probably have realized that Instagram Influencer Marketing is the most proficient way to earn money in today’s world and following the above mentioned Instagram Marketing Tips will certainly help you earn some serious cash. If we look at the monthly income of these Instagram influencers, you will be shocked by how much one can earn by being involved in Instagram Influencer Marketing.

What NOT to do while pursuing Instagram Influencer Marketing

Furthermore, Instagram Influencer Marketing has had a lot of criticism as of late. Shoppers have felt misdirected because of being uninformed by someone they follow was getting paid to suggest certain items. This has prompted a tremendous push for straightforwardness among influencers. Instagram additionally made their official ‘Paid partnership’ tag, which sits over a post to advise clients that a brand is working together with that influencer. While on certain levels this detracts from the legitimacy that made Instagram Influencer Marketing so effective, influencers additionally feel a reliability to tell their devotees they’ve earned cash from a post.


Instagram Marketing and Instagram Influencer Marketing are the main techniques of earning considerable money in today’s world. It is the way you can connect with a loyal and passionate audience via an Instagram Influencer and build an association between that targeted audience and your product. If you’ll follow the above mentioned Instagram Marketing Tips then that will certainly prove to be a key in changing your financial situation. These Instagram Marketing Tips have changed the lives of thousands of people and you can also have your life changed for good if you pursue Instagram Marketing and follow the aforementioned Instagram Marketing Tips.


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Imtinan shares his thoughts through his blogs, and vlogs. He shares his teaching & experiences in his online courses, available only For speaking engagements, please contact his PR team.

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About Imtinan Ahmad​

Imtinan Ahmad is an award winning Entrepreneur. He has built multiple 6 and 7-figure businesses for himself and for his clients, & that's in dollar terms. He has helped over a 1,000 entrepreneurs through private coaching, & still ready to give back. He holds an MSc. degree in Marketing from The University of Manchester, UK, a Chartered Marketer, UK, and he's also an MBA in Marketing. Learn how to sharpen your online business game with him.

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